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CATEGORIES
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DESCRIPTION
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Administration
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# of hours
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Number of
hours that your Visitor Centre is open. Record this information daily.
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# of
parties
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Total
number of parties that visit your Visitor Centre in person. (eg. 1 family
with 5 members = 1 party; one person traveling alone is also one party). Record daily.
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# of parties
– event/roaming
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Total
Total number of parties that visit your Tourism Visitor Information Counsellor at an event/roaming which is off-site from the Visitor Centre’s main and/or satellite location(s).
(e.g. 1 family with 5 members = 1 party; one person traveling alone is also one party). Record daily.
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# of
visitors
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Number of
people in the visitor party who visit the Visitor Centre in person.(eg. 5 family members = 5 visitors).Finding out the number of visitors in a
traveling party can be difficult at times.Sometimes only one individual will walk in, or the whole party may
enter.People will not usually
disclose how large their party size is.The following prompt can be used to find out a traveler's party size:
Prompt: "How many people are you traveling with?".If you do not know for sure how many people
are in a party, record only the number of people that you can actually see in
the Visitor Centre.
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# of visitors
– event/roaming
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Number of people in the visitor party that visit your Tourism Visitor Information Counsellor at
an event/roaming which is off-site from the Visitor Centre’s main and/or satellite location(s). (e.g. 5 family members = 5 visitors). Finding out the number of visitors in a traveling party can be difficult at times.
Sometimes only one individual will approach, or the whole party may attend. People will not usually disclose how large their party size is. The following prompt can be used to find out a traveler's party size:
Prompt: "How many people are you traveling with?" If you do not know for sure how many people are in a party, record only the number of people that you can actually see together.
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# of buses
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Number of
tour buses that stop at your Visitor Centre. (eg. If 10 people from one bus
come into your Visitor Centre record, 1 party, 10 visitors).
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Visitor Origin
(total not to exceed total # of parties)
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Visitor's
Place of Residence (Use the "Party" figure in this category.)
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Local
Resident
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residents
of your community
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BC
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residents
of other communities in British
Columbia
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Alberta
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residents
of Alberta
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Other Canada
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residents
of any other Canadian province or territory other than Alberta
and
British Columbia
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Washington
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residents
of Washington
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California
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residents
of California
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Other
US/Mexico
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residents
of any other US state
other than Washington or
California
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Europe
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residents
of United Kingdom/Germany/France/Italy/Netherlands or any other European
country
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Asia/Australia
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residents
of Asia/Austrailia
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Other
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residents
of South America/Caribbean/Africa/Middle East
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Nights in Community
(total not to exceed total # of parties)
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Number
of nights the visitor is planning on staying in your community.
(Use the "Party" figure in this category).
DO NOT include residents of your community in this category.
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Same day
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visitors
who are not staying overnight, just day-tripping or passing through
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1
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visitors
staying overnight in your community
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2
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visitors
staying 2 nights in your community
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3
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visitors
staying 3 nights in your community
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4-6 (1
week)
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visitors
staying 4-6 nights (1 week) in your community
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7-13 (2
weeks)
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visitors
staying 7-13 nights (2 weeks) in your community
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14+
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visitors
staying more than 2 weeks in your community
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Information Requested
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Record
what kind of information the visitor asks for during the counseling process.
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Accommodation
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requests
on accommodation such as hotel, motel, camping/campgrounds, RVs, B&Bs,
cabins, etc.
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Adventure
Recreation
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requests
on adventure recreation such as hiking, biking, horseback riding, river
rafting, golfing, scenic airplane tour, wildlife viewing, etc.
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Attractions/Tours
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requests
on attractions such as museums, art galleries, aquariums, historical places, hot springs
, gardens,
etc.
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Maps/Directions
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requests on all maps and information regarding directions.
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Events
& Conferences
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requests
on events and conferences such as community celebrations, music festival,
polar bear swim, fireworks display, home show, conference, etc.
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Food &
Beverage
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requests
on food and beverage establishments such as delicatessens, pubs, restaurants,
grocery stores, food stands, bakeries, etc.
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Transportation
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requests on transportation such as ferries, train, sea
bus, vehicle rental, local transit - bus, air, scooters, etc.
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Shopping
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requests
on retail shopping
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Parks
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requests
on BC parks & National parks (Include requests for detailed parks
information such as hiking trails, activities within a park, etc.)
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First
Nations
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specific
First Nation information requests in all tourism sectors: events,
attractions, restaurants, etc.
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Community
Services
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community
service requests such as laundromat, gas station, hospital, hardware store,
post office, library, community club or church, etc.
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Investment/Moving
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visitor is
seeking information on business-related matters such as real estate agent,
business opportunity, etc.
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Site
Facilities (eg. Washrooms)
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visitor
has stopped at your Visitor Centre to use your facilities such as washrooms,
picnic table, garbage can, pop machine
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Other
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requests
on information that is not identified in the above categories such as emergency information, out-of-province information, etc.
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Community Specific Info
(categories to be consistent all year)
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This is a
chance for you to collect specific data about something that is of
value/concern/interest to your operation. Each Visitor Centre can collect
data for up to a maximum of 10 specific community related topics: eg.
directions, tracking information requests for an annual event, where visitors
cross the border, complaints/concerns about a transportation link/corridor,
how much visitors plan to spend in the community, website hits, a specific
activity, Whistler 2010 enquiries, etc.
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